(Download) "Modine Manufacturing: Pricing Strategies for a Global OEM Market (Case Study)" by Journal of the International Academy for Case Studies * eBook PDF Kindle ePub Free
eBook details
- Title: Modine Manufacturing: Pricing Strategies for a Global OEM Market (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2011
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 286 KB
Description
CASE DESCRIPTION The primary subject matter of this case is pricing strategy within the context of an international global company that manufactures and sells thermal management products and systems to global OEM's in the passenger, commercial and off-highway vehicle markets. As a seller of component parts to large multi-national manufacturers around the world, Modine faces competitive challenges and buyer demands that are formidable. The company needs to transition from its dependence on cost-plus pricing policies to strategies that will effectively communicate their products' superior value. This case has a difficulty level appropriate for undergraduate senior level and graduate courses. This case is designed to be taught in one class hour and is expected to require two hours of outside preparation by students. This study would be most appropriate for use within the context of a Marketing Management or Marketing Strategy course.